Why the name "Acer Exchange"?

We have adopted a metaphor related to trees to describe the value of branding; maple trees serve as a very good example. Acer is the Latin genus for maple trees, which share many of the characteristics of strong brands. They both

  • Grow large and majestic and are admired icons
  • Shelter and foster life and have integrity with their environment
  • Are useful, appealing, and financially valuable
  • Enhance the value of other associated assets
  • Develop deep roots that withstand harsh elements
  • Thrive in a wide variety of environments the world over

Exchange reflects our philosophy of working collaboratively with clients to create and implement strong brands—exploring ideas, sharing expertise, and producing real, tangible benefits.

Hence, Acer Exchange—Branding for Results™


Copyright © 2007 Acer Exchange LLC. All rights reserved.