Why the name "Acer Exchange"?
We have adopted a metaphor related to trees to describe the value
of branding; maple trees serve as a very good example. Acer
is the Latin genus for maple trees, which share many of the characteristics
of strong brands. They both
- Grow large and majestic and are admired icons
- Shelter and foster life and have integrity with their
- Are useful, appealing, and financially valuable
- Enhance the value of other associated assets
- Develop deep roots that withstand harsh elements
- Thrive in a wide variety of environments the world
Exchange reflects our philosophy of working collaboratively
with clients to create and implement strong brands—exploring
ideas, sharing expertise, and producing real, tangible benefits.
Hence, Acer Exchange—Branding for Results™